Daniel Radcliffe will make his Broadway musical debut as J. Pierrepont Finch in a new production of the Tony Award and Pulitzer Prize-winning musical comedy HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING opening at Broadway's Al Hirschfeld Theatre (302 West 45th Street) Sunday, March 27, 2011, at 5pm. Radcliffe has just completed his decade-long, critically-acclaimed performance starring as Harry Potter in the largest grossing franchise in motion picture history. Directed and choreographed by Tony and Emmy Award-winner Rob Ashford, HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING has a book by Abe Burrows, Jack Weinstock and Willie Gilbert, based on Shepherd Mead's satirical self-help book of the same name and music and lyrics by Frank Loesser. Further casting will be announced shortly. The 50th Anniversary production of HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING begins previews Saturday, February 26, 2011, at 8pm, and is produced by Broadway Across America.
Tickets for HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING go on sale exclusively to American Express cardholders Tuesday, July 13, at 12:01am, at Telecharge.com (212-239-6200) with preferred seating available to American Express Gold Card, Platinum Card and Centurion members. Tickets go on sale to the general public Saturday, July 31, at 12:01am. Tickets for HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING range from $52 - $132, and the playing schedule is as follows: Tuesday at 7pm, Wednesday through Saturday at 8pm, with matinees Wednesday and Saturday at 2pm and Sunday at 3pm. Please note that during previews Tuesday performances are at 8pm.
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